The Yetti Drops Story

Built for Real Athletes, by Real People

Yetti Drops was born out of real-life experience—from long-distance races, intense training sessions, and everyday adventures with our families.

Tim Johnson, Co-founder and CEO, is a long-time endurance athlete who’s completed several Ironman 70.3 races. With over 15 years working in global advertising for some of the world’s top sports and consumer brands, he’s always looked at performance through both a personal and professional lens. Tim is also an avid skier, mountain biker, and surfer, and lives in Austin, Texas with his wife, Su, and their three kids.

Robin Moore, Co-founder, is a CrossFit coach and competitor, and has spent years helping athletes perform at their best. She knows firsthand how important hydration and recovery are—and how often the available options fall short. Robin and her husband, John, have one child and also live in Austin.

Brandon Hobbs, Co-founder, is an environmental scientist and brings a love for the outdoors and a commitment to wellness into everything he does. Whether it’s mountain biking, trail running, or hiking with his family, Brandon lives an active lifestyle and values clean, effective solutions that support performance. He and his wife, Rachel, are raising their son just down the road.

The three families became close friends in Austin—bonding over a shared love for staying active and pushing themselves physically. Over time, a recurring conversation kept coming up: Why did getting essential electrolytes always feel like a chore? Between chalky tablets, sugary mixes, and awkward gels, the options felt more like science experiments than something you'd actually look forward to taking.

So they set out to create something different.

Yetti Drops is a clean, compact, and enjoyable way to get the critical electrolytes your body needs. And while it’s technically a candy, it’s carefully formulated to support hydration and performance—without the mess, sugar overload, or synthetic taste.

It’s a small, fun solution to a big, persistent problem: how to fuel your body without compromising convenience or enjoyment.

Made for athletes, parents, and everyday adventurers alike, Yetti Drops fits seamlessly into real life—whether you’re on the trail, in the gym, or heading out the door with a kid in each hand.